Insights for Growth
Sales & Marketing Advisory and Consulting: Overview
Growth drives business performance & profits. It helps attract investments, hire talent and acquire important assets. Growth is crucial for survival. While having a good product is half the battle won, the remaining part can only be won with an efficient and effective Sales & Marketing strategy.
Flument’s Sales & Marketing Advisory brings a valuable outside perspective on widely adopted growth strategies, and helps you understand the relative efficiencies of various marketing & distribution channels. Read on more to understand how our framework can help grow your customer base & revenues!
The Pursuit of Business Growth!
It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
– Bryan Eisenberg
In most businesses, the marketing teams are tasked with expanding the funnel (generating awareness & interest), and sales teams are tasked with conversions. In certain pure B2C and e-commerce businesses, the marketing teams might own and drive the entire activities from awareness to conversion, and in certain B2B businesses selling high value products or long-term contracts; the sales team might call all the shots for prospecting and converting customers.
Regardless of how each business structures its sales & marketing teams, it is important that a right blend of outreach activities are performed, to generate the best results in customer and revenue growth.
Need for Expert Advisory on Sales & Marketing
In the technology space achieving a stable and sustainable revenue growth is often a very difficult task. More so because the loyalties of the customers keep changing, and there are agile competitors always waiting around the corner to snap your existing customers at the drop of a hat.
Sales & Marketing Leaders and Managers are often given the responsibility to prospect and convert customers. But the explosion of Sale & Marketing channels have made the task of reaching and engaging customers both easy and complex at the same time. While the rise of online media and ad-tech platforms has allowed brands to interact directly with customers, the cost and efforts to stand out in the clutter in the online media has also grown, sometimes eclipsing the benefits.
Needless to say it's also difficult for the sales & marketing teams in organisations to have a complete knowledge of the reach, costs, and success strategies for various available channels (and the new ones that emerge periodically).
Flument Sales & Marketing Advisory Framework
Our Sales & Marketing Advisory usually starts with a customised assessment of the growth traction across channels and customer segments. This independent and transparent assessment is done using the Flument Sales & Marketing Scorecard and allows the mapping of both the current performance, and the full potential of existing sales and marketing activities.
Thereafter the Flument team works with the Sales & Marketing leaders and managers to build a dynamic growth plan, incorporating the business drivers relevant to your enterprise. This growth plan draws on the Flument Sales & Marketing Advisory Framework (as detailed in the diagram below).
This framework allows clients to rapidly evaluate all the available growth options, and then select the options that can deliver the best performance in both traffic and conversions.
Highlights of the Flument Sales & Marketing Advisory Framework
Our advisory framework for Sales & Marketing is generally executed in 3 stages in consultation with the client. These stages are mentioned in detail below.
❖ Stage 1: Growth Assessment & Planning
In our efforts to deliver the best results, we always start with a Sales & Marketing Assessment, looking at both the traction of current activities and the broader opportunities available in pursuit of customer engagement and revenue growth. This assessment and scorecard can also act as an internal benchmark for measuring the Sales & Marketing traction during Flument’s engagement with the client.
❖ Stage 2: Growth Execution: Short Term
In this stage the Flument team will help the client improve the performance of inbound marketing activities, by increasing both the overall traffic (funnel size), and also the conversions through the marketing / sales funnel.
❖ Stage 3: Growth Execution: Medium Term
There are certain sales and marketing initiatives that while may take a longer time to yield results, can propel the business into a new orbit. Channel Partnerships and Platform Integrations are one among the many such initiatives that businesses must necessarily undertake for robust revenue growth. Flument can advise on creating and managing these partnerships that brings long lasting revenue impact on business.
Talk to us for more details!
Whether your objective is to increase the performance of existing sales & marketing campaigns or uncover new opportunities for customer & revenue growth; Flument team can help with the right Sales, Marketing and GTM strategies.
Please contact us with your requirement, and our team will then set up an exploratory online meeting, to take you through Flument's Advisory and Consulting engagement models.